Even a watch must put its best face forward. And that face is apparently 10:10 in a watch ad. At one store, I noticed three rows of analog clocks that were all set to 10:10. Kind of creepy. Only the digital ones were exempt from this rule. Ad folks must have figured out that 10:10 tells and sells time best. Maybe because it shows off both hands nicely and reminds us of recess time in elementary school, taking a coffee break and waking up late on the weekends.
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